About Us

Founded in 2020 by local entrepreneur, Holly Onak, It' All Goodland is a carefully curated collection of high-quality, unique and ethically sourced products.

Onak's passion for supporting small business and promoting sustainable and ethical production practices led her to create It's All Goodland as a platform to showcase the best small batch suppliers from around the world. With a keen eye for design and a commitment to a quality shopper experience, Onak meticulously selects each item in the boutique to ensure it meets her elevated standards.

Onak founded Goodland in her hometown of Goleta, CA. There are many reasons Goleta is known as “The Good Land,” The narrow coastal shelf of Goleta Valley has the natural blessings of a fertile soil, a mild climate, and the embrace of the Pacific Ocean. Goleta truly is The Good Land of Santa Barbara

From fashion to home décor, beauty products to accessories, Goodland offers a thoughtfully curated selection of hand-picked goods that are distinctive, ethical, and exclusive. The boutique's carefully chosen inventory includes items crafted from premium materials, showcasing exquisite craftsmanship and unique design elements that are sure to captivate the discerning shopper.

Goodland takes pride in fostering strong relationships with its small batch suppliers, valuing transparency, fairness, and sustainability in every partnership. By supporting domestic small-scale businesses and advocating for ethical and responsible manufacturing practices, Goodland strives to make a positive impact on the global retail landscape.

With its chic and user-friendly website, personalized customer service, and a commitment to exceptional quality, Goodland has quickly gained a loyal following of local shoppers who seek distinctive, extraordinary goods that tell a story and elevate their lifestyle. Discover a world of curated luxury- where style, sustainability, and craftsmanship converge.