About us

Founded in 2020 by local entrepreneur, Holly Onak, It' All Goodland is a carefully curated collection of high-quality and unique products.

Onak's passion for supporting small business led her to create It's All Goodland as a place to go for trusted products. With a keen eye for design and a commitment to a quality shopper experience, Onak meticulously selects each item in the boutique to ensure it meets her elevated standards.

Onak founded Goodland in her hometown of Goleta, CA. There are many reasons Goleta is known as “The Good Land,” The narrow coastal shelf of Goleta Valley has the natural blessings of a fertile soil, a mild climate, and the embrace of the Pacific Ocean. Goleta truly is The Good Land of Santa Barbara

From fashion to home décor, beauty products to accessories, Goodland offers a thoughtfully curated selection of hand-picked goods that are distinctive, ethical, and exclusive. The boutique's carefully chosen inventory includes items crafted from premium materials, showcasing exquisite craftsmanship and unique design elements that are sure to captivate the discerning shopper.

Goodland takes pride in fostering strong relationships with its small batch suppliers, valuing transparency, fairness, and sustainability in every partnership. By supporting domestic small-scale businesses and ensuring the best customer experience, Goodland strives to make a positive impact on the global retail landscape.

With its chic and user-friendly website, personalized customer service, and a commitment to exceptional quality, Goodland has quickly gained a loyal following of local shoppers who seek distinctive, extraordinary goods that tell a story and elevate their lifestyle. Discover a world of curated luxury- where style, sustainability, and craftsmanship converge.



About Our Collaboration w/ Inspired
We've joined forces with Inspired to champion the causes that ignite your passion, all without an extra dime from your pocket.
With Inspired and our dedicated non-profit collaborators by our side, we seamlessly infuse philanthropy into our business, igniting substantial change through the impact of your purchases.
Partnering with Inspired enables us to unite with like-hearted non-profits, while we focus on our true forte: crafting products and experiences destined to inspire you.
Each purchase on our website unlocks a 5% donation to our featured charity partner or the cause that resonates most with YOU.
And the best part? We don't inflate prices or impose a cap on our contributions. Why, you ask? Because, thanks to Inspired and the support from major donor partners, we don't need to! Keep your eyes peeled for your impact experience, post-checkout!